Content writing is a key part of any database marketing strategy, and any marketer will agree that content curation is essential for a strategy that works. Beyond just covering the right topics, good content should be easy to consume and even easier to digest. In Part 1 of this article, we listed seven best practices for good content writing. We’re back with six more tips for streamlining your content strategy effectively.
6 more tips for writing good content
1. Strive for backlinks
Backlinks are incoming links that send users to your page. A page with a lot of backlinks tends to rank higher on search engines. Bear in mind that it’s not the number of backlinks, but the quality of the backlinks your page has that matters most. Keeping to relevant topics, creating cornerstone content and submitting your content to web directories are some ways to get quality backlinks. Here’s a good resource for getting backlinks.
2. Use trusted sources
The last thing you’ll want for your page is a link that doesn’t work. Broken links are not just bad for your SEO, they can make good content seem unreliable. The aim is to be an authority on the subject, so make sure that your links are trusted and your sources trustworthy. Good content is centered on reliability and credibility.
4. Be concise
Good content is not unnecessarily lengthy or long-winded. Avoid fluff when writing, especially when it comes to articles. Keeping a reader engaged is more important than having a long article with some parts that don’t make sense. If you are going to write a lengthy piece, make sure that every bit of it is meaningful and valuable.
5. Take risks
Writing within your comfort zone may be the safer bet, but in the long run, this limits your brand’s capacity to keep pushing out good content. Switching things up from time to time or creating a connection between world events and your topic sphere is a good way to keep readers engaged. Remember that you may not always know your readers as well as you think, so running little experiments every now and then might surprise you.
6. Learn from mistakes
Your content strategy is cyclical —you will find your strategy evolving and sometimes reverting to previous forms. Keep tabs on your strategy by evaluating its effectiveness and then evolving it as you see fit. If you make a mistake, guess what, you’re not the only one who does. Mistakes help you figure out where you do not want your content strategy to take you, so acknowledge them, learn from them, and then keep trucking.
7. Hire a content writer
Sure, hiring a professional to write good content may not be cheap, but in the long run, it will save you time, and time is money. An experienced writer can churn out good content faster than the average joe, and can save you a lot of man-hours. Focus on your content strategy and let someone else handle the writing, or hire someone to handle everything altogether. Either way, you’ll be getting a bang for your buck and freeing up your time for the things you do best.